The minute I saw the ad for Avocados from Mexico I knew it would be the focal point of my video assignment. The concept of the video is one that can be deemed a bit controversial. It depicts the Garden of Eden and shows Eve bite the Forbidden Fruit and a gopher offering her an Avocado from Mexico to reverse the damage that’s been done. The world then goes on to be a a better place with everyone roaming around naked and praising avocados. A few key points that arose as I was editing this video was the excessive nudity used in this ad. From class readings we learned that there’s a sort of pervasiveness within cinema and this was definitely considered when the ad was made.
The casting for the ad was interesting as well. Eve is depicted as a blonde haired, white woman and Adam a dark haired white man which was most likely done to mirror our audience as mentioned earlier.
Lastly, there is a smooth flow throughout the video that doesn’t cause the viewer to be alarmed by changing of scenes. We’re placed in New York and given elements that are almost synonymous with the Big City. We see taxis in 42nd St, we see. fashion shows and we even see a nude Statue of Liberty.
This ad definitely has elements discussed in our reading.
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